What is Persistence?

1. the quality of persisting; tenacity
2. the act of persisting; continued effort or existence
3. the continuance of an effect after the cause of it has stopped: persistence of vision

When it comes to persistence, I almost always think right away of Wolverine. His example, of persistence and tenacity are legend in the Marvel Comic Universe. When he goes after someone or some task, he never gives up. Ever! We could look back through history and find several examples of people that have been persistent. The first person that comes to mind is Thomas Edison, he racked up thousands of failures on his quest of discoveries. He is credited with thousands of inventions too, these inventions have changed the world. Then there are many others that fall into this category Steve Jobs, Amelia Earhart, Mark Zuckerberg; man and women of vision! Those who are out to “ding the universe”!

The reason that this word is essential, is because it is what every entrepreneur must have or develop. This characteristic serves us well because it provides power in the dark and frustrating days or nights. When we feel like there is no end to the misery or failure we face. In my own pursuits, I have learned to develop persistence. The funny thing about it, is that one must also develop patience and the ability to pivot as obstacles arise. The key is to capture and envision your goals, play then in your mind like a movie. Once you have that goal created and visualized, you can recall it, look at it, and play it back in your mind. It’s like looking at a 3D Model of the goal. There is something that happens within us when we capture our goals in this way.

The Jewish model of prophecy is very interesting because it is all expressed in past tense. Yes, Past Tense! As if it has already happened. It is amazing to me that they are framed this way. All through the Old Testament, this model can be seen. This is what we are after to help us develop persistence. I know that each of us can develop this ability and characteristic; we can empower ourselves by creating our goals in our minds and focusing on them.

iron wil

Self Education


This is not a complete list, just ones that I have read and feel confident that I can recommend.

  1. The 10X Rule – Grant Cardone
  2. 21 Great Ways to Manage Your Time and Double Your Productivity – Brian Tracy
  3. The 8000$ Phone Call – Jayden Pudney
  4. The Art of War – Sun Tzu
  5. As a Man Thinketh – James Allen
  6. Atlas Shrugged – Ayn Rand
  7. Be Obsessed or Be Average – Grant Cardone
  8. The Big Short – Micheal Lewis
  9. Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne
  10. Building Your Network Marketing Business – Jim Rohn
  11. Close That Sale! – Brian Tracy
  12. The Compound Effect – Darren Hardy
  13. The Creature from Jekyll Island – G. Edward Griffin
  14. Crush it! – Gary Vaynerchuk
  15. Delivering Happiness – Tony Hsieh
  16. The Difference Maker – John C. Maxwell
  17. Do the Work – Steven Pressfield
  18. Economics in One Lesson – Henry Hazlitt
  19. Enchantment – Guy Kawasaki
  20. The Education of Millionaires – Michael Ellsberg
  21. The Fountainhead – Any Rand
  22. The Gates of Fire – Steven Pressfield
  23. Go Pro – Eric Worre
  24. The Happiness Advantage – Shawn Achor
  25. How to Get and Stay Motivated – Grant Cardone
  26. JumpStart Your Priorities – John C. Maxwell
  27. Let of Bang – Patrick Von Horne & Jason Riley
  28. Living Forward- Michael Hyatt
  29. Man’s Search for Meaning – Victor Frankl
  30. The Millionaire Booklet – Grant Cardone
  31. The Miracle Morning – Hal Elrod
  32. The New Case for Gold – James Rickards
  33. On the Wealth of Nations: Books That Changed the World – P.J. O’Rourke
  34. Quantum Leaps – Gloria Mayfield Banks
  35. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. – Robert Kiyosaki
  36. Rich Dad Poor Dad – Robert Kiyosaki
  37. The Richest Man in Babylon – George Samuel Clason
  38. The Road to Ruin – James Rickards
  39. Rock Bottom to Rock Star – Ryan Blair
  40. The Secret – Rhonda Byrne
  41. Self-Reliance – Ralph Waldo Emerson
  42. Sell or be Sold – Grant Cardone
  43. Steve Jobs – Walter Isaacson
  44. The Thank You Economy – Gary Vaynerchuk
  45. Think and Grow Rich – Napoleon Hill
  46. Unbroken – Laura Hillenbrand
  47. Unlocked – T.D. Jakes
  48. Where Have All the Leaders Gone – Lee Iacocca
  49. Who Built That – Michelle Malkin
  50. You are a Bad Ass – Jen Sincere


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iron wil

Schopenhauer, Targets

Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Arthur Schopenhauer

I have often felt that this quote applied to some of our most brilliant men from around the world and throughout history! People like Buddha, Gandhi, Mother Teresa, Steve Jobs, and Henry Ford just to name a few. I would include great thinkers like Locke, Montesquieu, and Calvin, and the American Founding Fathers. They each had a vision that has shaped the world we live in. Whether one considers these individuals as good or bad, the impact they have had on the world has changed it and that to me is the mark of Genius!

iron wil