What is Persistence?

1. the quality of persisting; tenacity
2. the act of persisting; continued effort or existence
3. the continuance of an effect after the cause of it has stopped: persistence of vision

When it comes to persistence, I almost always think right away of Wolverine. His example, of persistence and tenacity are legend in the Marvel Comic Universe. When he goes after someone or some task, he never gives up. Ever! We could look back through history and find several examples of people that have been persistent. The first person that comes to mind is Thomas Edison, he racked up thousands of failures on his quest of discoveries. He is credited with thousands of inventions too, these inventions have changed the world. Then there are many others that fall into this category Steve Jobs, Amelia Earhart, Mark Zuckerberg; man and women of vision! Those who are out to “ding the universe”!

The reason that this word is essential, is because it is what every entrepreneur must have or develop. This characteristic serves us well because it provides power in the dark and frustrating days or nights. When we feel like there is no end to the misery or failure we face. In my own pursuits, I have learned to develop persistence. The funny thing about it, is that one must also develop patience and the ability to pivot as obstacles arise. The key is to capture and envision your goals, play then in your mind like a movie. Once you have that goal created and visualized, you can recall it, look at it, and play it back in your mind. It’s like looking at a 3D Model of the goal. There is something that happens within us when we capture our goals in this way.

The Jewish model of prophecy is very interesting because it is all expressed in past tense. Yes, Past Tense! As if it has already happened. It is amazing to me that they are framed this way. All through the Old Testament, this model can be seen. This is what we are after to help us develop persistence. I know that each of us can develop this ability and characteristic; we can empower ourselves by creating our goals in our minds and focusing on them.

iron wil

Self Education


This is not a complete list, just ones that I have read and feel confident that I can recommend.

  1. The 10X Rule – Grant Cardone
  2. 21 Great Ways to Manage Your Time and Double Your Productivity – Brian Tracy
  3. The 21st Century Case for Gold – George Gilder
  4. The 8000$ Phone Call – Jayden Pudney
  5. Anthem – Ayn Rand
  6. The Art of War – Sun Tzu
  7. As a Man Thinketh – James Allen
  8. Atlas Shrugged – Ayn Rand
  9. Be Obsessed or Be Average – Grant Cardone
  10. The Big Short – Micheal Lewis
  11. Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne
  12. Building Your Network Marketing Business – Jim Rohn
  13. Close That Sale! – Brian Tracy
  14. The Closer’s Survival Guide – Grant Cardone
  15. The Compound Effect – Darren Hardy
  16. The Creature from Jekyll Island – G. Edward Griffin
  17. Crush it! – Gary Vaynerchuk
  18. Delivering Happiness – Tony Hsieh
  19. The Difference Maker – John C. Maxwell
  20. Do the Work – Steven Pressfield
  21. Economics in One Lesson – Henry Hazlitt
  22. Enchantment – Guy Kawasaki
  23. The Education of Millionaires – Michael Ellsberg
  24. The Fountainhead – Any Rand
  25. The Gates of Fire – Steven Pressfield
  26. Go Pro – Eric Worre
  27. The Happiness Advantage – Shawn Achor
  28. How to Get and Stay Motivated – Grant Cardone
  29. How to Make People Like You – Nicholas Boothman
  30. Ice Breakers! – Tom Big Al Schreiter
  31. JumpStart Your Priorities – John C. Maxwell
  32. Just a Thought – James Gurick
  33. Just Keep Breathing – Jimmy Bluff
  34. Let of Bang – Patrick Von Horne & Jason Riley
  35. Living Forward- Michael Hyatt
  36. Man’s Search for Meaning – Victor Frankl
  37. The Millionaire Booklet – Grant Cardone
  38. The Miracle Morning – Hal Elrod
  39. The New Case for Gold – James Rickards
  40. The Obstacle is the Way – Ryan Holiday
  41. On Combat – Dave Grossman and Loren W. Christensen
  42. On Killing – Dave Grossman
  43. On the Wealth of Nations: Books That Changed the World – P.J. O’Rourke
  44. Outliers – Malcolm Gladwell
  45. Quantum Leaps – Gloria Mayfield Banks
  46. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. – Robert Kiyosaki
  47. Rich Dad Poor Dad – Robert Kiyosaki
  48. The Richest Man in Babylon – George Samuel Clason
  49. The Road to Ruin – James Rickards
  50. Rock Bottom to Rock Star – Ryan Blair
  51. The Secret – Rhonda Byrne
  52. Self-Reliance – Ralph Waldo Emerson
  53. Sell or be Sold – Grant Cardone
  54. Steve Jobs – Walter Isaacson
  55. Take the Stairs – Rory Vaden
  56. The Thank You Economy – Gary Vaynerchuk
  57. Think and Grow Rich – Napoleon Hill
  58. Unbroken – Laura Hillenbrand
  59. Unlocked – T.D. Jakes
  60. Where Have All the Leaders Gone – Lee Iacocca
  61. Who Built That – Michelle Malkin
  62. The Virtue of Selfishness – Ayn Rand
  63. You are a Bad Ass – Jen Sincere


YouTube Channels

iron wil

Schopenhauer, Targets

Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Arthur Schopenhauer

I have often felt that this quote applied to some of our most brilliant men from around the world and throughout history! People like Buddha, Gandhi, Mother Teresa, Steve Jobs, and Henry Ford just to name a few. I would include great thinkers like Locke, Montesquieu, and Calvin, and the American Founding Fathers. They each had a vision that has shaped the world we live in. Whether one considers these individuals as good or bad, the impact they have had on the world has changed it and that to me is the mark of Genius!

iron wil