What is Persistence?

1. the quality of persisting; tenacity
2. the act of persisting; continued effort or existence
3. the continuance of an effect after the cause of it has stopped: persistence of vision

When it comes to persistence, I almost always think right away of Wolverine. His example, of persistence and tenacity are legend in the Marvel Comic Universe. When he goes after someone or some task, he never gives up. Ever! We could look back through history and find several examples of people that have been persistent. The first person that comes to mind is Thomas Edison, he racked up thousands of failures on his quest of discoveries. He is credited with thousands of inventions too, these inventions have changed the world. Then there are many others that fall into this category Steve Jobs, Amelia Earhart, Mark Zuckerberg; man and women of vision! Those who are out to “ding the universe”!

The reason that this word is essential, is because it is what every entrepreneur must have or develop. This characteristic serves us well because it provides power in the dark and frustrating days or nights. When we feel like there is no end to the misery or failure we face. In my own pursuits, I have learned to develop persistence. The funny thing about it, is that one must also develop patience and the ability to pivot as obstacles arise. The key is to capture and envision your goals, play then in your mind like a movie. Once you have that goal created and visualized, you can recall it, look at it, and play it back in your mind. It’s like looking at a 3D Model of the goal. There is something that happens within us when we capture our goals in this way.

The Jewish model of prophecy is very interesting because it is all expressed in past tense. Yes, Past Tense! As if it has already happened. It is amazing to me that they are framed this way. All through the Old Testament, this model can be seen. This is what we are after to help us develop persistence. I know that each of us can develop this ability and characteristic; we can empower ourselves by creating our goals in our minds and focusing on them.

iron wil

Self Education


This is not a complete list, just ones that I have read and feel confident that I can recommend.

  1. The 10X Rule – Grant Cardone
  2. The Art of War – Sun Tzu
  3. As a Man Thinketh – James Allen
  4. Atlas Shrugged – Ayn Rand
  5. Be Obsessed or Be Average – Grant Cardone
  6. The Big Short – Micheal Lewis
  7. Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne
  8. Building Your Network Marketing Business – Jim Rohn
  9. Close That Sale! – Brian Tracy
  10. The Compound Effect – Darren Hardy
  11. The Creature from Jekyll Island – G. Edward Griffin
  12. Crush it! – Gary Vaynerchuk
  13. Delivering Happiness – Tony Hsieh
  14. The Difference Maker – John C. Maxwell
  15. Do the Work – Steven Pressfield
  16. Economics in One Lesson – Henry Hazlitt
  17. Enchantment – Guy Kawasaki
  18. The Education of Millionaires – Michael Ellsberg
  19. The Fountainhead – Any Rand
  20. The Gates of Fire – Steven Pressfield
  21. Go Pro – Eric Worre
  22. The Happiness Advantage – Shawn Achor
  23. How to Get and Stay Motivated – Grant Cardone
  24. JumpStart Your Priorities – John C. Maxwell
  25. Let of Bang – Patrick Von Horne & Jason Riley
  26. Living Forward- Michael Hyatt
  27. Man’s Search for Meaning – Victor Frankl
  28. The Millionaire Booklet – Grant Cardone
  29. The Miracle Morning – Hal Elrod
  30. The New Case for Gold – James Rickards
  31. On the Wealth of Nations: Books That Changed the World – P.J. O’Rourke
  32. Quantum Leaps – Gloria Mayfield Banks
  33. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. – Robert Kiyosaki
  34. Rich Dad Poor Dad – Robert Kiyosaki
  35. The Richest Man in Babylon – George Samuel Clason
  36. The Road to Ruin – James Rickards
  37. Rock Bottom to Rock Star – Ryan Blair
  38. The Secret – Rhonda Byrne
  39. Self-Reliance – Ralph Waldo Emerson
  40. Sell or be Sold – Grant Cardone
  41. Steve Jobs – Walter Isaacson
  42. The Thank You Economy – Gary Vaynerchuk
  43. Think and Grow Rich – Napoleon Hill
  44. Unbroken – Laura Hillenbrand
  45. Unlocked – T.D. Jakes
  46. Where Have All the Leaders Gone – Lee Iacocca
  47. Who Built That – Michelle Malkin
  48. 21 Great Ways to Manage Your Time and Double Your Productivity – Brian Tracy


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iron wil

Schopenhauer, Targets

Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Arthur Schopenhauer

I have often felt that this quote applied to some of our most brilliant men from around the world and throughout history! People like Buddha, Gandhi, Mother Teresa, Steve Jobs, and Henry Ford just to name a few. I would include great thinkers like Locke, Montesquieu, and Calvin, and the American Founding Fathers. They each had a vision that has shaped the world we live in. Whether one considers these individuals as good or bad, the impact they have had on the world has changed it and that to me is the mark of Genius!

iron wil

Unknown, Dreamers

All men who achieved great things have been dreamers.” – Unknown

I really enjoy this quote! I have never taken ‘dreamers’ here to mean a lackadaisical, dreamy, cotton-headed person; to me, it has always meant someone who thinks and plans and is willing to work on those plans until they come to fruition or pivot to another idea derived from the first. I have, for many years, admired the works and ambitions of Vanderbilt, Rockefeller, Carnegie, Morgan, and Ford. The early industrialists and business leaders that built huge businesses and forged many of the standards and work norms that are part of our current views of the work place.

While my dreams have not yet come to fruition, I am still working on them. I got distracted and sidetracked by the cacophony of the educators and leaders that say go to school and get an education. While a degree is helpful, the real education that is needed is that of personal drive and desire. I believe that it is more important for a person to pursue the knowledge that one needs (has an interest in) to pursue their goals. We could talk about Steve Jobs taking the calligraphy course or of Bill Gates spending hours coding in his high school years. We could also look at Mark Zuckerburg, Jack Dorsey, Mark Cuban, or Michael Dell. We could look outside the typical business communities to Christian von Koenigsegg, Hayley Hobson, Eric Worre, or Robert Kiyosaki.

My point is that if you have an idea work on it; see where that adventure will take you!

iron wil