What is Persistence?

1. the quality of persisting; tenacity
2. the act of persisting; continued effort or existence
3. the continuance of an effect after the cause of it has stopped: persistence of vision

When it comes to persistence, I almost always think right away of Wolverine. His example, of persistence and tenacity are legend in the Marvel Comic Universe. When he goes after someone or some task, he never gives up. Ever! We could look back through history and find several examples of people that have been persistent. The first person that comes to mind is Thomas Edison, he racked up thousands of failures on his quest of discoveries. He is credited with thousands of inventions too, these inventions have changed the world. Then there are many others that fall into this category Steve Jobs, Amelia Earhart, Mark Zuckerberg; man and women of vision! Those who are out to “ding the universe”!

The reason that this word is essential, is because it is what every entrepreneur must have or develop. This characteristic serves us well because it provides power in the dark and frustrating days or nights. When we feel like there is no end to the misery or failure we face. In my own pursuits, I have learned to develop persistence. The funny thing about it, is that one must also develop patience and the ability to pivot as obstacles arise. The key is to capture and envision your goals, play then in your mind like a movie. Once you have that goal created and visualized, you can recall it, look at it, and play it back in your mind. It’s like looking at a 3D Model of the goal. There is something that happens within us when we capture our goals in this way.

The Jewish model of prophecy is very interesting because it is all expressed in past tense. Yes, Past Tense! As if it has already happened. It is amazing to me that they are framed this way. All through the Old Testament, this model can be seen. This is what we are after to help us develop persistence. I know that each of us can develop this ability and characteristic; we can empower ourselves by creating our goals in our minds and focusing on them.

iron wil